Now a woman can be different, different roles are available to her. And modern femininity is a woman’s choice of what she wants to be.
Now a woman can be different, different roles are available to her. And modern femininity is a woman’s choice of what she wants to be. Jean Shinoda Bohlen calls this choice female archetypes. In her book Goddesses in Every Woman, she talks about seven mythological goddesses and describes what archetype a particular goddess represents, how it manifests itself in character traits, and what expression it finds in different periods of a woman’s life.
Goddess archetypes are deep desires: the desire for independence, creativity, power, intellectual problem solving, spirituality, sexuality, or relationships. It is they who determine the choice of a woman and the experience that she experiences afterward.
Female archetypes can be divided into two large groups:
1. Self-sufficiency (Artemis, Athena, and Hestia),
2. Focus on communication with others (Persephone, Hera, and Demeter).
The alchemical goddess Aphrodite combines all these facets.
Artemis, the goddess of the hunt and the moon, represents a feminine spirit that is independent and achievement-oriented. This is our self-sufficient edge, self-confidence, and self-reliance, allowing us to take care of ourselves. Artemis in us says: “I see the goal – I see no obstacles.”
The energy of Artemis is similar to that of men. This is active energy directed outwards, for which conquests are very important. Based on this, its means of expression will be straight lines, clear corners, large solid forms, bright shades, black, a strong contrast in lightness.
Hestia, the goddess of the hearth, represents the archetype of concentration. It knows our purpose, it sees meanings, it is about the complete acceptance of the world, the purification of the house, the body, inner peace. This is our facet, open to meditation.
The essence of Hestia conveys minimalism well. This is a minimum of details, a simple shape, elongated lines, achromatic colors, or shades of beige.
Athena is the goddess of wisdom and crafts. The qualities of invulnerability and integrity that describe Artemis and Hestia apply just as well to Athena. It also encourages a woman to focus more on what matters to her rather than on other people’s needs. But Athena likes living in an environment of masculine action and power more than secession (Artemis) and solitude (Hestia). Athena is the most purposeful, tough, and clear goddess.
When the archetype of Athena is strong in a woman, she lives by the principle of the “golden mean”. Extremes usually represent the result of strong feelings or needs or a passionate, short-tempered, just, or greedy nature—all of which is the exact opposite of rational Athena. The “golden mean” is also supported by Athena’s tendency to control events, mark the results, and change the direction of action as quickly as it seems unproductive.
A distinctive feature of the image of Athena is accuracy in everything. And the main requirement for images is to look representative and create a serious impression. Styles are distinguished by the clarity of lines, perfect cut, fit to the figure.
Persephone is the queen of the underworld, a receptive woman, and a mother’s daughter. This is the youngest, most open energy to the world. A sleeping beauty, vague and elusive, a quantum field of possibilities, endlessly postponing its choice and definition.
An important aspect of Persephone’s energy is to wait in the wings with trust and openness, curiously gaining experience. If you don’t knock down and praise Persephone, everything comes true, as she anticipates. But if you control and scold, she is in a hurry, does everything at the last moment, loses energy. Deadlines and goals are Artemis and Athena, and Persephone loves to dream.
The key definition for Persephone’s energy is lightness. Persephone says, “I believe the universe has the best plan for me.” This allows you to accept everything that happens with joy and gratitude.
The means of expression of Persephone will be smooth, fractional, thin lines, rounded small shapes, light shades, light, thin, transparent textures.
Hera is the goddess of marriage, the keeper of duty, and the wife. Hera as an archetype primarily represents a woman’s strong desire to be a wife. She needs the prestige, respect, good reputation that marriage brings. She is able to create a strong union, be loyal and faithful, endure and go through difficulties with a partner. Hera’s motto is “My husband, my home, my fortress.”
Hera allows you to feel like a luxurious, expensive, status woman. It’s a queen.
Hera’s image is elegant femininity in everything. To describe it, the words of the American costume designer Edith Head are well suited. “The dress should be tight enough to show that you are a woman and loose enough to show that you are a lady,” Edith argued.
Demeter, the goddess of agriculture and fertility, represents a woman’s desire to provide her children with physical and spiritual food. This is our foundation, self-confidence at a deep level, a sense of the basis of life.
If we talk about the style of Demeter, then there is a choice in favor of natural style with its main idea of naturalness, naturalness, and comfort, as well as casual style, where comfort and convenience are the main things. Since Demeter loves tactile pleasures, there are many textures in her image. Large knitting, braids, ties, fringe, embroidery, bouclé.
Aphrodite is the goddess of love and beauty. Her important resource is to feel beautiful. Aphrodite freely shows emotions. She always knows what she wants. Creates situations to feel good. So no matter what happens, Aphrodite will say, “That’s what I want.”
Aphrodite likes to dress up in silver, gold, red and black, furs, rhinestones, vintage dresses, high heels – in everything that attracts attention. Her wardrobe is always exquisite and meets her main task – to shine, to fill life with light, to give love.
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