Why is it the color of the appetite decline?

Restaurants in Shiga Prefecture offer blue meals and sweets inspired by Lake Biwa under the name “Lake Biwa Blue”. Restaurants that continue to be struggling due to the novel coronavirus disaster gather and aim for re-death as a new specialty in the prefecture. Food using blue, which is also said to reduce appetite. How do people react?

Lake Biwa with blue rice and black wall with black curry roux (96CAFÉ, Kurokae 18th Building, Motohama-cho, Nagahama City)

© News Provided By Lake Biwa with blue rice, the black wall was expressed with black curry roux (Nagahama City Motohama-cho, Kurokae 18th Building 96CAFÉ)

The scent of refreshing spices fills the room. “BIWAKO Black Curry” (1,000 yen) is served at Kurokae 18CAFE, a café in Kurokae Square, a popular tourist destination in Nagahama City. The black curry comes with several kinds of vegetables and particularly eye-watering blue rice.

“I thought blue rice was scary, so at first I was worried about being accepted by customers,” says Yukiko Nakajima, 47, the manager. Rice cooked in blue using butterfly pea, a legume native to Southeast Asia, is filled with a large squid ink curry. If you sell it for a limited time three years ago, the topic will be hot on member-based exchange sites (SNS). It is said that he joined the standard menu.

Butterfly peas do not have a strong taste and taste and are applied to a wide range of dishes. Compared to synthetic coloring, it is naturally derived and is good for health. It is said that the appetite generally decreases because it is not familiar in Japan though it is blue which is eaten naturally in Europe and The United States.

Akihisa Tsuji, 64, president of Tsujiko, a lighting fixture manufacturing and sales company in Koga City that expands Biwako blue products throughout the prefecture, said, “It has an impact on the look, and if it tastes good, it should be popular. I don’t care about the decrease in appetite.”

The company distributed the butterfly pea powdered with the company’s original technology to restaurants of a d-know person, etc., and requested product development. “If it leads to the excitement of the local economy sinking in the corona.” It started in earnest in March this year, and the sponsorship spread to 31 companies in the prefecture.

“Hikone Takoya”, a taco restaurant in Heiwado Hinaka store in Hikone City, sells blue Akashi-yaki “Lake Biwa Ball” (6 pieces 480 yen, reservation required). The powder was mixed into the dough and barked softly. Shigehiro Nishimura, 46, who runs the store, said, “It’s not just blue, but I’m confident in the taste through repeated prototypes. It’s popular with the younger generation of customers.”

Blue Akashi yaki with butterfly pea mixed with dough (Hikone City, Hinaka-cho, Hikone takoya Heiwado Heiwasa store)

Blue Akashi yaki with butterfly pea mixed with dough (Hikone City, Hinaka-cho, Hikone Takuya Heiwado Heiwasa store)

“At first, I was doubtful, but it spread by word of mouth and sold well. It will still have a strong impact,” says Toshima Shimada, 51, president of Andeken, a confectionery store in Omihachiman City. On the surface of the cake with blueberry jam, “Biwako Blue” (1,300 yen) with blue chocolate is lined up in the store.

Cake with blue chocolate hanging on the surface. Spread by word of mouth, it is a popular product (Omihachiman City Takai-cho, Andeken)

© News Provided Cake with blue chocolate hanging on the surface. Spread by word of mouth, it is a popular product (Omihachiman City Takai-cho, Andeken)

Blue gelato, baked goods, juices, etc. are also on sale in the prefecture. Summery blue food. Don’t eat and hate it, and you’re good at it.

Blue Rare Cheesecake (Restaurant Jaga potatoes in Tsuchiyama-cho, Koga City)

© News Provided By Blue Rare Cheesecake (Doyama-cho, Koga City, Restaurant Jaga)

Lake Biwa Blue Gelato (Kitatsuda-cho, Omihachiman City, Food Co-bunch)

© News Provided by Lake Biwa Blue Gelato (Kitatsuda-cho, Omihachiman City, Food Co-bunch)

Hikone City's popular character Hikonyan's blue makizushi (Teraitei, Honmachi, Hikone City)

© News Provided by Hikone City’s popular character Hikonyan’s blue roll (Teraitei, Honmachi, Hikone City)

BIWAKO Jelly Cider (Yanmar Museum, Sanwacho, Nagahama City)

© News Courtesy of BIWAKO Jelly Cider (Yanmar Museum, Sanwacho, Nagahama City)

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